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Posted by HIM on Monday July 4th, 2011
You’ve been cruising this guy across the bar for a while now, you go in to dance with him; and before you know it you’re fucking in an elevator. Impulsive as it sounds, sometimes it’s just Hottest at the Start…
After months of planning, consultation and design, we’re proud to reveal our attention-grabbing new campaign, Hottest at the Start. In line with HIM’s mission of using research-based health promotion, we’ve partnered with local volunteers, UBC, and the BCCDC to create this frank and honest campaign to inform gay men about Acute HIV Infection.
Hottest at the Start reflects the passion that many guys feels at the start of a sexual relationship, whether that means you’re fucking in a bathhouse for the first time or just having a really good first date. Whatever your situation, we want you guys to be aware that like these early encounters, HIV is a powerhouse early on.
Explore the Hottest at the Start site (www.checkhimout.ca/hottest) for the most up to date information on the campaign (warning - these images may be considered to hot for some work places).
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